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The global fashion industry is undergoing significant changes, and one of the most noticeable trends in recent years has been the pursuit of sustainability. Brands, from large fashion houses to small independent labels, are increasingly aware of their responsibility to the environment. Sustainable production, the use of recycled materials, and ethical treatment of labor are becoming an integral part of business models. For example, companies such as Stella McCartney and Patagonia are actively promoting the idea of eco-friendly fashion, offering collections that are not only beautiful, but also minimize the negative impact on nature. This is not just a trend, but a necessity that resonates with consumers who are trying to make conscious choices.